CURVO TYPOGRAPHY
Curvo, a sans serif typeface with a high contrast presence, characterized by its diagonal lines and pronounced curves.
Designed with an elegant and detailed style.
The design of the “o” together with
The “H” evokes the stylistic tone that
Take Curvo, an obvious contrast
in its thickness from Thin to Bold. To make a difference, Curvo provides two different endings,
a straight one with a diagonal inclination, and, on the other hand, curved endings on both sides of the straight that are reminiscent of a more serif style.
SAGA IDENTETY
Graphic Design, Campaign and typographic logo: Iraida Serlavós
With Gabriel Silveira i Jose Parralejo,art direction, and Jordi Piulach i Anna Llopis, copy.
Plataforma per la Llengua wanted to do their first Catalan video game festival. So, SAGA was born, Saló del Gaming.
For its first campaign we wanted to demonstrate that video games create itself an aura of mysticism and ‘religious’ group, whoever plays.
SAGA CAMPAIGN
Graphic Design: Iraida SerlavósWith Gabriel Silveira i Jose Parralejo,art direction, and Jordi Piulach i Anna Llopis, copy.
After devoloping SAGA identety, we designed the new 2023 campaign.
Thought the concepts: the religion of video games and "discovering a new world", two design poster were born, once following the Saga identity previous designed, the other one with a totally different mystic graphic.
DONES TIC
Graphic Design: Iraida SerlavósWith Gabriel Silveira i Jose Parralejo,
art direction, and Jordi Piulach, copy.
Graphic Campaign and video for Premis Dones TIC. Awards to highlight the fundamental role of women in the professional, business and academic world of new technologies.
TRUCOS
Graphic identity for Trucos, a new skate shop in Raval,
which combines the name's trick with its movement, creating typographic posters. Later on, professional skaters were photographed realizing the same poster’s movement.
VEGAN FEST
Graphic Design: Iraida SerlavósWith Gabriel Silveira i Jose Parralejo,
art direction, and Jordi Piulach, copy.
For the Vegan Fest 2023, the new campaign reflects the idea of taking advantage of the vegetables to create musical instruments with them. A crazy, but completely indifferent concept.
For the Vegan Fest 2023, the new campaign reflects the idea of taking advantage of the vegetables to create musical instruments with them. A crazy, but completely indifferent concept.
APPS PREVEWS RBA
Art Direction, graphic design and photography election for all apps previews at RBA. National Geographic, Arquitectura y Diseño, El Jueves and more. Each preview is created in detail for each magazine to provide a general idea of what the magazine can offer to the client.
PERF
Graphic Design: Iraida SerlavósWith Marc Vidal, naming.
PERF, a proposal for the Marca Jove CCMA.
With an eclectic and brilliant aura is a demonstration of the actual vision of young people who can perfectly adapt to any plan, because we only want to enjoy as much as we can.
UDON DIGITAL CAMPAIGNS
Graphic Design: Iraida SerlavósWith Gabriel Silveira i Jose Parralejo,
art direction, and Jordi Piulach, copy.
Digital commercial campaigns for Udon witch follows all the imaginary scenario created previously and the concept of #orientalmente.
NATIONAL GEOGRAPHIC CAMPAIGNS
Art Direction, graphic design and photography election for digital campaigns worldwide for National Geographic, Viajes and Historia.
Each campaign is based and designed thought National Identity and its enormous range of photographies.
RUTA DELS COMERÇOS PERDUTS
Ruta dels comerços perduts is a fictional route through the loss of typical trades in the Gothic due to real estate speculation. Its identity comes from six rows drawn for each trade, thought each interior design. Different supports were created to properly visit the fictional route.
LOOP BCN
Loop BCN's 2019 campaign. An icon was designed to represent a camera video using the 'play' and'stop' symbols. Thought that icon a graphic campaign was designed, including it in the graphic design pieces.
